So what is the future of search? It entirely hinges on Judge Mehta’s ruling in United States v. Google LLC. If Dintzer and his team can successfully argue their case, compelling Google to change its anticompetitive practices, the DOJ would essentially open up the market to competition. This shake-up could lead to a wide array of consequences, including a drop in Google’s stock price as investors will assess the company’s profitability in a more competitive environment. Yet, should the DOJ fail to secure its desired outcome, Google’s dominant position would be reinforced by legal precedent. This would both solidify its supremacy but also bolster investor confidence as it’s logical to anticipate a continuation of Google’s flywheel status.Continue Reading