While trope-driven marketing has democratized reading and made books relevant in popular culture again, it has also encouraged publishers to prioritize quick emotional payoff and recipe-following storytelling rather than literary innovation, turning a timeless form of art into more of an algorithm.Continue Reading
When you pick up medication at the drugstore, intuitively you might think that the cost of the drug is what you’re paying for. But you are not merely paying for the R&D and manufacturing costs; there is a complex system of middlemen that hike up the price of virtually every drug in the US market.Continue Reading
As the global e-commerce market continues its growth (8.76% in 2023), affiliate marketing has grown as a revenue stream, reaching a value of $16 billion in the world market in 2023. The performance-based marketing model, where publishers earn commissions by promoting other companies’ products, has transformed how brands connect with consumers and how entrepreneurs generate income in the digital age.Continue Reading
Trump’s new tariff policy aims to boost U.S. industries but may raise consumer costs, induce stock market volatility, and create long-term economic concerns. The recent tariff policy changes will both positively and negatively affect different stock market sectors, creating economic uncertainty and negatively influencing…Continue Reading
The abrupt firing and rehiring of OpenAI founder Sam Altman has sent shockwaves throughout the technological and business sector. Continue Reading
At the unique intersection of sports and blockchain technology is a relatively new development: sport NFTs. Our Investing Columnist has made this week’s post about how they came to be and their trajectory as an investable market in the future of the sports industry. Continue Reading
BRB dives into the multi billion dollar gaming industry. With the recent release of both Sony and Microsoft’s ‘next gen’ consoles, let’s take a look at how the pandemic bolstered key players in this market. Continue Reading
Many college students and adults want to start their own company as they think they have the next million dollar idea. However, only a few of those entrepreneurs actually succeed while many others go bankrupt. In this article, I will discuss what I believe to be the most important characteristics of a successful startup.Continue Reading
Music streaming provides a more seamless listening experience, but what are the environmental costs? How are industry leaders like Apple and Spotify tackling the issue? This article explains it all!
Continue Reading
Enrico Moretti, Professor of Economics, here at UC Berkeley, starts off his book ‘The New Geography of Jobs’ contrasting California’s two cities, Menlo Park and Visalia. Back in 1969, they had comparable income levels and high-paying jobs. But since then, these cities have diverged. Visalia has one of the lowest average salaries in America, while Menlo Park, and the broader Silicon Valley, has the second-highest average salary in the US with its high paying tech employers. Continue Reading