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Author: Mitali Srinath, Graphics: Anna Szymoniak The BRB Bottomline: Adidas’ recent partnership with Parley has led consumers to question whether their initiatives are truly sustainable or just for marketing purposes. The “Adidas outbreak” has flooded the UC Berkeley campus with thousands of students sporting the brand as their daily footwearContinue Reading

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Author: Allie Adajar, Graphics: Jennie Wang The BRB Bottomline: Movie theaters are set to make a major comeback as the leading source of entertainment in the movie industry amidst rising streaming service costs. Mickey Mouse was envisioned for the big silver screen. Now, audiences are opting for movie nights inContinue Reading

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Author: Yarden Pri-Noy, Graphics: Erika Hayashida BRBottomline: On-demand streaming is transforming the film industry. Learn how this transition affects consumers, producers, and investors. Introduction Movie budgets have become insane. Large production companies pour obscene amounts of money into movies, hoping to profit from box office sales. Star Wars: The ForceContinue Reading

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Author: Daniel Hou, Graphics: Sylvia Tirado The BRB Bottomline: As hurricanes strip power grids of electricity, AI’s ability to pinpoint erratic weather patterns has become key. Hurricanes Helene and Milton recently ravaged power grids in the southeastern US, leaving millions without electricity and causing billions in damages. As climate changeContinue Reading

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Author: Saisha Agarwal, Graphics: Jennie Wang The BRB Bottomline Emerging startup, Prospinity, is revolutionizing students’ futures at US universities through shared success prospects. Prospinity encourages success by fostering synergy.  From side hustles to groundbreaking startups, large numbers of college students are choosing to forge their own paths, whether it beContinue Reading

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Whether you thrift, purchase name brands, or buy from fast fashion companies, there are significant benefits and drawbacks to different modes of shopping that should be considered in your future fashion endeavors. Through an exploration of these different modes, this article aims to assist you (presumably a busy college kid) in spending smarter on clothes.Continue Reading

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Preparing for the Trump Economy? Positioning Matters Most in a Complex Macro Environment Authors: Andrés Larios, Sydney Sibrian, Faith Spalding Story of the Week (Opinion): Tiara Nanayakkara Editors: Venus Dhanda, Sydney Sibrian, Daniel Hou, Faith Spalding Intro:  Welcome to the Weekly BluRB, a newsletter catered to students and professionals toContinue Reading

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Pickleball, a sport characterized by its low barriers to entry and short learning curve, proved an ideal, low-impact activity for older participants as well as a fun, socially distant activity during the pandemic. This unprecedented surge in popularity, unlike that of any sport to date, marks a profound transformation in America’s larger sporting landscape. The rise of pickleball is projected to continue its remarkable growth, posing exciting business opportunities for brands, investors, and professional and recreational players alike. Continue Reading