While trope-driven marketing has democratized reading and made books relevant in popular culture again, it has also encouraged publishers to prioritize quick emotional payoff and recipe-following storytelling rather than literary innovation, turning a timeless form of art into more of an algorithm.Continue Reading
Find out how artificial intelligence is being utilized in relation to job automation and transforming current marketing roles. AI’s capabilities leave it undeniable that jobs will be lost, particularly low-skilled ones, but some leaders still advocate for positive outcomes if employees can find a way to work alongside the technology. As companies like Klarna crack down on current workers, this transition will need to occur sooner rather than later.Continue Reading
As the global e-commerce market continues its growth (8.76% in 2023), affiliate marketing has grown as a revenue stream, reaching a value of $16 billion in the world market in 2023. The performance-based marketing model, where publishers earn commissions by promoting other companies’ products, has transformed how brands connect with consumers and how entrepreneurs generate income in the digital age.Continue Reading
It is essential for entrepreneurs to comprehend the common challenges in starting a new business: reaching consumers, scaling, and budgeting. Below, learn more about success in small businesses from Owen Murphy, one of our Financial Literacy columnists.Continue Reading
In a world where Amazon reigns supreme for online shoppers, the appeal of sticking to one giant contrasts with the freedom to explore in physical stores. This paradox sheds light on how our shopping habits have shifted, raising questions about the broader impact on consumer choices and the future of retail.Continue Reading
Author: Mitali Srinath, Graphics: Anna Szymoniak The BRB Bottomline: Adidas’ recent partnership with Parley has led consumers to question whether their initiatives are truly sustainable or just for marketing purposes. The “Adidas outbreak” has flooded the UC Berkeley campus with thousands of students sporting the brand as their daily footwearContinue Reading
Pickleball, a sport characterized by its low barriers to entry and short learning curve, proved an ideal, low-impact activity for older participants as well as a fun, socially distant activity during the pandemic. This unprecedented surge in popularity, unlike that of any sport to date, marks a profound transformation in America’s larger sporting landscape. The rise of pickleball is projected to continue its remarkable growth, posing exciting business opportunities for brands, investors, and professional and recreational players alike. Continue Reading
In the crossroads where art and commerce intersect, few figures loom as large as Takashi Murakami, the mastermind behind a multimillion-dollar high art empire. Murakami’s indelible impact isn’t just confined to galleries and museums; it extends to mainstream recognition through iconic collaborations in pop culture.Continue Reading
Summer 2022 saw another new app come onto the mainstream social media scene: BeReal. Over this summer, the download count on the app store for BeReal jumped from 7.67 million in April of this year to over 53 million by the beginning of October. People were eager to share their exciting, depressing, and mundane summer moments in real-time, and this app offered just the method to do so.Continue Reading
Will Gen Z cause a stock market crash or create bountiful opportunities? Investing columnist Abby Copeland discusses Gen Z’s implications on the stock market and how companies can save themselves from what’s about to come. Continue Reading