As the global e-commerce market continues its growth (8.76% in 2023), affiliate marketing has grown as a revenue stream, reaching a value of $16 billion in the world market in 2023. The performance-based marketing model, where publishers earn commissions by promoting other companies’ products, has transformed how brands connect with consumers and how entrepreneurs generate income in the digital age.Continue Reading

Summer 2022 saw another new app come onto the mainstream social media scene: BeReal. Over this summer, the download count on the app store for BeReal jumped from 7.67 million in April of this year to over 53 million by the beginning of October. People were eager to share their exciting, depressing, and mundane summer moments in real-time, and this app offered just the method to do so.Continue Reading

Despite complaints against its payment methods and streaming rate methodology, Spotify has remained headstrong in the treatment of creators on its platform. While the effects of the pro-rata system are looked down upon by many artists in the industry, Spotify maintains that the system encourages an inclusive market that rewards success and allows for those that work the hardest to gain notoriety and artistic standing.Continue Reading

MercadoLibre is commonly referred to as the ‘Amazon of Latin America.’ Both an online marketplace and a payments platform, the company operates in a region with tremendous potential, one that has yet to undergo a digital transformation of retail. In this article, Community columnist Aditi Somayajula explains why MercadoLibre is one to watch.Continue Reading

It’s no secret that COVID-19 has transformed the American economy. Manufacturing plants are shutting down, employees who can are working from home, and companies are struggling to stay afloat. Although many of these changes are temporary in such scale, they may be permanent in a smaller scale—i.e., some number of employees who were previously commuting to work will likely permanently switch to working from home after being introduced to this possibility.Continue Reading