Seeing Green: The Matcha Craze Brewing in Berkeley
2026-01-27
Digital fame made ceremonial matcha a massive market item, but before you rush to buy your next fix, remember that this boom isn’t built to last. Continue Reading
Quantum Computing: The Most Anticipated Technology Innovation of Our Time
2025-11-26
Quantum computing marks the next step forward in technology, offering solutions once thought impossible but now a near possibility.Continue Reading
The Weekly BluRB — November 25th, 2025
2025-11-26
We’re back with the Weekly BluRB. This Thanksgiving week, we delve into Nvidia’s earnings call, the United Kingdom’s major budget annoucement, and unpack the near-ban on the hemp industry. Continue Reading
Progress or Preservation? UC Berkeley’s People’s Park Faces a New Chapter
2025-11-25
As UC Berkeley redevelops People’s Park into student housing, conflicts arise between addressing Berkeley’s housing crisis while preserving its history of activism and free speech.Continue Reading
Coming of Age: Outgrowing the Myth of Silicon Valley
2025-11-20
As the world’s technological epicenter, Silicon Valley has an almost mythical allure to it. Yet as we trace back its history, clear parallels to our modern day reveal that we must rethink Silicon Valley as not just a place of technological progress, but as a stronghold for democracy and a driving force for good.Continue Reading
Berkeley’s Boba Bubble and the Surplus of Drink Spots
2025-11-20
The more matcha and boba shops open, the more each one struggles to survive. This oversaturation reflects more than just student demand, but a deeper set of economic, cultural, and aesthetic forces reshaping consumption habits and business survival in Berkeley. Read about it here.Continue Reading
Economic Diversification or Image Diversion? Saudi Arabia’s Takeover of Boxing and the Power of Sovereign Wealth Funds
2025-11-18
Saudi Arabia has long faced scrutiny for their lack of women’s rights, labor rights, and other concerns, leading to them using boxing as a way to distract from the wrongdoings within the country. Ultimately, Saudi Arabia’s takeover of boxing is a reminder of how large sums of money, this time in the form of a sovereign wealth fund, can be used as a tool of international influence.Continue Reading
The Sweetest Strategy: Girl Scouts 101
2025-11-18
The Girl Scouts, through innovations like the Digital Cookie app, drive-through booths, and diversity initiatives, have weathered pandemic disruptions and social controversies to remain a leading organization that empowers young women while sustaining their iconic cookie tradition.Continue Reading
Saudi’s Trillion Dollar Idea: Diversification from an Oil Economy
2025-11-13
With Vision 2030, Saudi Arabia’s domestic spending must yield new industry results or collapse due to global crises.Continue Reading
A Rocky Road for Ice Cream: The Inside Scoop on Private Equity’s Newest Bet
2025-11-13
Boutique brands backed by private equity have emerged with premium flavors and inventive marketing strategies, while the traditional conglomerates are retreating altogether. But despite ice cream’s universal appeal, its economics remain stubbornly challenging.Continue Reading