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In recent years, gentrification in the Bay Area has surged, leading to the closure of many small, locally owned businesses. As wealthier residents move in, these once-thriving businesses struggle to keep up with rising costs and shifting demographics. Businesses owned by large corporations with deeper pockets often take over, altering not only the business landscape but also the cultural identity of these neighborhoods. This displacement raises concerns about economic equity and long-term community sustainability.
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Explore the vibrant scene of Berkeley’s various cultural centers which have a significant social, cultural, and economic impact on the city! Learn about the various ways these cultural nonprofits are managing financial challenges and how you as a community member can support them in our latest article by Bani Singh, one of our Community Columnists. Continue Reading

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Author: Mitali Srinath, Graphics: Anna Szymoniak The BRB Bottomline: Adidas’ recent partnership with Parley has led consumers to question whether their initiatives are truly sustainable or just for marketing purposes. The “Adidas outbreak” has flooded the UC Berkeley campus with thousands of students sporting the brand as their daily footwearContinue Reading

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Author: Saisha Agarwal, Graphics: Jennie Wang The BRB Bottomline Emerging startup, Prospinity, is revolutionizing students’ futures at US universities through shared success prospects. Prospinity encourages success by fostering synergy.  From side hustles to groundbreaking startups, large numbers of college students are choosing to forge their own paths, whether it beContinue Reading

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Whether you thrift, purchase name brands, or buy from fast fashion companies, there are significant benefits and drawbacks to different modes of shopping that should be considered in your future fashion endeavors. Through an exploration of these different modes, this article aims to assist you (presumably a busy college kid) in spending smarter on clothes.Continue Reading