As the global e-commerce market continues its growth (8.76% in 2023), affiliate marketing has grown as a revenue stream, reaching a value of $16 billion in the world market in 2023. The performance-based marketing model, where publishers earn commissions by promoting other companies’ products, has transformed how brands connect with consumers and how entrepreneurs generate income in the digital age.Continue Reading
In a world where Amazon reigns supreme for online shoppers, the appeal of sticking to one giant contrasts with the freedom to explore in physical stores. This paradox sheds light on how our shopping habits have shifted, raising questions about the broader impact on consumer choices and the future of retail.Continue Reading
The DOJ intensified its antitrust actions against Big Tech, targeting giants like Google, Apple, and Nvidia for monopolistic practices. Those cases could reshape competition, impacting AI, search engines, and smartphone markets, with potential breakups and data-sharing requirements.Continue Reading
On-demand streaming is transforming the film industry. Learn how this transition affects consumers, producers, and investors.Continue Reading
We Got Our First Big Call Wrong and We’re Pretty Demure About It Authors: Andres Larios, Jay Sahaym Story of the Week: Caroline Yee Intro: Welcome to the Weekly BluRB, a newsletter catered to students and professionals to get the latest news and insights on global markets. Get prepared forContinue Reading
“Make Amazon Pay” is a recent campaign initiated by employees in the United States and other countries such as Japan and Australia. Amazon employees are fighting for higher wages and better working conditions, and they are willing to protest and engage in strikes to achieve their demands.Continue Reading
Last year, investor sentiment suggested that South Korean e-commerce giant Coupang would come to parallel the success of Amazon or the Alibaba Group. But since then, optimism has fallen. In this article, Investing Columnist Aditi Somayajula explains how, in the absence of a sustainable profitability model, Coupang might fare in the long term.Continue Reading
Is Amazon Mechanical Turk as reliable and trustworthy as it seems? Does it compensate workers fairly? Do requesters get the data they want? Check out this article to learn more about the inner workings of MTurk!Continue Reading
Are we going to have fully autonomous shopping experiences in the future? Will we never have to stand in line again? Are we going to lose jobs because of this advancement in technology? Check out this article to learn more about the implications of Amazon’s automatic checkout technology has on other industries as well as the labor market.Continue Reading
MercadoLibre is commonly referred to as the ‘Amazon of Latin America.’ Both an online marketplace and a payments platform, the company operates in a region with tremendous potential, one that has yet to undergo a digital transformation of retail. In this article, Community columnist Aditi Somayajula explains why MercadoLibre is one to watch.Continue Reading