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Dark marketing has been a new concept for marketers until recently. Today, it has become an established marketing technique that is growing more popular among all types of companies, from startups to Fortune 500 enterprises.
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BRB Columnists were invited to a World Financial Group (WFG) branch where they learned about “paying it forward,” the Exchange Principle, company-wide trips to Vegas, and everything it takes to make it rich by selling life insurance—all while our recruiter tried to sell us an insurance policy, hundreds of dollars of license fees, and the opportunity of a lifetime. Continue Reading

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The inception and evolution of Hong Kong’s system of legal frameworks and institutions form the cornerstone of the city’s international and economic identity. Although they, along with the city’s economic system, have helped connect China economically to the rest of the world, the tensions and contradictions inherent in the post-handover system have been laid bare by recent socio-political turmoil and challenges to the rule of law. Hong Kong’s judiciary and legal sector are at a crucial crossroads – with not just the system itself, but with the semi-autonomous city’s economy, people, and future all at stake.Continue Reading

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“Freedom from poverty is not free. The poor are willing and capable to pay the cost,” concluded a 1999 Reserve Bank of India taskforce on finance reforms. While that analysis might seem more at home in a Gilded Age drawing room than a modern boardroom, it reflects the core theory behind international economic development’s golden child: microfinance.Continue Reading

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Coming off a much-hyped phase 4 announcement and a record-breaking end to phase 3 with Avengers: Endgame, The Marvel Cinematic Universe (MCU) is on a roll like no other. Not many expected this back in 2008, but with a few macroeconomic strokes of luck, the MCU has changed the face of the box-office.
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Over the past twenty years, there has been a tremendous increase in the utilizable and interpretable data available to companies. This has led to an arms race amongst investors to gain an informational edge. Business managers have started using collection software and data analysis techniques to look beyond the purely-financial data and gain deeper insights about their customers and business. While many investors are aware of using social media and web scraping to gauge customers’ views on businesses and their products, hedge funds and asset managers have also started using alternative data such as credit card receipts and geolocation because of its potential to achieving higher alpha. So what is alternative data and does it really provide investors with an advantage when making investing decisions?
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99,600,000. That’s how many unique viewers tuned in to the 2018 League of Legends eSports Finals, a viewership on par with the Super Bowl. With the advent of video game live streaming platforms like Twitch and YouTube Gaming, a rapidly developing culture centered around competitive video games challenges the age-old status quo of the sporting world and creates new opportunities for investors and entrepreneurs.Continue Reading