Author: Sienna Lam

Picklenomics; The Economics of America’s Fastest Growing Sport

On: November 4, 2024

Pickleball, a sport characterized by its low barriers to entry and short learning curve, proved an ideal, low-impact activity for older participants as well as a fun, socially distant activity during the pandemic. This unprecedented surge in popularity, unlike that of any sport to date, marks a profound transformation in America’s larger sporting landscape. The rise of pickleball is projected to continue its remarkable growth, posing exciting business opportunities for brands, investors, and professional and recreational players alike. Continue Reading

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