The NIL (name, image, and likeness) rules of 2021 now offer college athletes a way to support themselves by getting paid for the use of their name, image, and likeness while staying in school and not choosing the route of professional sports. The NIL has transformed and will continue to transform how fringe NBA draft prospects view the draft and make decisions about their future. There will be ramifications for athletes, college sports programs, the NBA draft, and wealthy individuals who choose to fund NIL deals to support their favorite college team. Continue Reading

The fact of the matter is that award shows are losing more and more of their audience with each year. With the rise of social media and the internet, they have become old-fashioned relics of the past. So what can organizers do to generate higher interest and attract a wider audience?Continue Reading

When consumer behavior and sentiment dictate how the economy will turn out, it’s no surprise that the sales trends of certain goods on the market can predict economic health. Everything from the height of women’s skirts to the price of Big Mac burgers says something about people’s finances. Community Columnist Felicia Mo explores two unconventional economic indicators – lipstick and men’s underwear – that economists use to signal and prepare for incoming recessions.
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The UFC has experienced drastic growth since its founding in 1993. Not only has the organization cemented itself as the premier mixed martial arts promotion, but the enterprise has also developed into one of the most successful sports leagues in the globe. Armed with an abundance of financial resources, the organization has done an excellent job in expanding its global stronghold and negotiating promising business deals. However, the organization’s financial success has been largely overshadowed by its unethical compensation of fighters, a controversy that has sparked immense public outrage. To resolve this scandal and repair its public image, it is crucial for the UFC to recognize its past injustices and implement a reformed fighter compensation structure. In doing so, the company will restore its currently fractured reputation and properly position itself for sustainable long-term success.Continue Reading

Restaurant chains have started to capitalize on subscription packages, an industry and service which has steadily grown, especially during COVID-19. Places such as Taco Bell, Sweetgreens, Panera, and BJ’s all have introduced monthly passes to allow customers to unlock special benefits and rewards to continuous food and beverages.Continue Reading