It is essential for entrepreneurs to comprehend the common challenges in starting a new business: reaching consumers, scaling, and budgeting. Below, learn more about success in small businesses from Owen Murphy, one of our Financial Literacy columnists.Continue Reading
As the global e-commerce market continues its growth (8.76% in 2023), affiliate marketing has grown as a revenue stream, reaching a value of $16 billion in the world market in 2023. The performance-based marketing model, where publishers earn commissions by promoting other companies’ products, has transformed how brands connect with consumers and how entrepreneurs generate income in the digital age.Continue Reading
In a world where Amazon reigns supreme for online shoppers, the appeal of sticking to one giant contrasts with the freedom to explore in physical stores. This paradox sheds light on how our shopping habits have shifted, raising questions about the broader impact on consumer choices and the future of retail.Continue Reading
Author: Mitali Srinath, Graphics: Anna Szymoniak The BRB Bottomline: Adidas’ recent partnership with Parley has led consumers to question whether their initiatives are truly sustainable or just for marketing purposes. The “Adidas outbreak” has flooded the UC Berkeley campus with thousands of students sporting the brand as their daily footwearContinue Reading
Pickleball, a sport characterized by its low barriers to entry and short learning curve, proved an ideal, low-impact activity for older participants as well as a fun, socially distant activity during the pandemic. This unprecedented surge in popularity, unlike that of any sport to date, marks a profound transformation in America’s larger sporting landscape. The rise of pickleball is projected to continue its remarkable growth, posing exciting business opportunities for brands, investors, and professional and recreational players alike. Continue Reading
In the crossroads where art and commerce intersect, few figures loom as large as Takashi Murakami, the mastermind behind a multimillion-dollar high art empire. Murakami’s indelible impact isn’t just confined to galleries and museums; it extends to mainstream recognition through iconic collaborations in pop culture.Continue Reading
Summer 2022 saw another new app come onto the mainstream social media scene: BeReal. Over this summer, the download count on the app store for BeReal jumped from 7.67 million in April of this year to over 53 million by the beginning of October. People were eager to share their exciting, depressing, and mundane summer moments in real-time, and this app offered just the method to do so.Continue Reading
Will Gen Z cause a stock market crash or create bountiful opportunities? Investing columnist Abby Copeland discusses Gen Z’s implications on the stock market and how companies can save themselves from what’s about to come. Continue Reading
The prime locations, extravagant set design, beautiful models, and millions of dollars; fashion shows all for the sake of clothes that can’t be sold. It all begs the question — why? Why do these shows exist, and how do they make money? Read on to find out about the evolution of fashion shows and how they’ve adapted to social media.Continue Reading
The term sustainable has been growing exponentially in the fashion industry as consumers become more conscious of how their clothes are made. This article won’t focus on all of the environmental damage caused by the textile and fashion industry but will rather focus on what individual consumers can do to improve their own shopping habits from the bottom up.Continue Reading